Optical illusion is all about perceiving visually something that is different from objective reality.
Playing tricks on the eye is something you already do. Applying makeup is an easy to understand example of using color optically to create highlights and shadows to sculpt your cheekbones, or deepen your eyes.
With clothing, darker colors make a women look thinner hence the "little black dress" is classic.
The concept gets more interesting when lines are used to create shape. The inward angles of the lines on the the sweater at the left narrow the body.
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