Wednesday, December 30, 2009

Going Going Gone! $99 Sale

Take advantage of our extraordinary prices and buy a luxurious Sweater Art cashmere sweater while supplies last.

Really, stock up. The costs of cashmere fiber is going up 30% in 2010. Enhance your wardrobe with fresh new items while prices are slashed.

Yes you may have a black cashmere sweater, but take a good look at it. If it shows signs of wear, you need a new one. And ours is so not basic black.

The interesting keyhole neckline and ribbed bodice make it stand out from the pack. This sweater will be the work horse of your wardrobe.

Friday, December 11, 2009

IT'S COLD OUTSIDE - Layer Up!

Cashmere is a hair. Hollow at the core, this structure traps air and creates insulation providing warmth without bulk and weight. The real bonus is how soft cashmere is next to your skin.

So layer up in style. Wear a solid cashmere and coordinate it with one of our alpaca sweater coats or cardigans. They are made to mix and match.

Take advantage of our seasonal sale and save 40%.

Wednesday, November 18, 2009

UGLY Holiday Sweaters



You've seen them, some combination of wreath, stocking, tree, bow, animal print snowmen and sparkles that defines the holiday sweater. Look online under "Ugly Holiday Sweaters"and pick your poison. There are parties to attend where you can win a prize for your "worst of the season."
If you choose sophistication over kitsch, we have red and black cashmere sweaters that you can enjoy during the holidays and when they are over.

Tuesday, November 17, 2009

Black Friday: The Struggle Between Good and Luxury Good

Who is sitting on your shoulders?
The angel saying..."Aren't all black wool sweaters pretty much the same?" Or the devil replying " 'fraid not, my naive little friend."

Before you head out for Black Friday shopping, keep this cartoon in mind.

A luxury black cashmere sweater will outlast one that is made of short, cheap fibers. Is the investment in quality worth it to you?

We think so, but to help you make that decision, we are discounting all of our luxurious, quality cashmere sweaters, black and otherwise, to 50% off on Friday, November 27 from 9am - 9pm. Quanitites are limited.

And if you are local, please come to the Concourse Holiday Sample Sale, San Francisco, 635 8th Street, November 28 (10am-5pm) - November 29 (10am -4pm), Booth 420, to purchase samples at unbelievable prices.

Saturday, November 14, 2009

What to Wear When You Run for Political Office in CA

The upcoming gubernatorial and senate races in California will be interesting to watch from the perspective of how women political candidates dress. What these women wear sets the tone for their campaigns and for women in business. We have not come as far as we think as it is still all about the suit.

Barbara Boxer has some nice red ones, but who can forget the shimmering salmon "cocktail" suit Carly Fiorina wore at the GOP Convention. I think these two women will up the ante as their campaigns progress and we should expect to at least see more colorful suits. Would either candidate dare to put on a dress?

Meg Whitman, on the other hand, using her signature style of man-tailored suits and dress shirts, and competing against men, is at the opposite end of the spectrum. I think her brand as a brilliant CEO is well-established and she can afford to be both powerful and feminine.

Can I be so presumptious as to offer her a Hallet Sweater Art statement sweater to wear with black slacks instead of her iconic denim work shirt, high waisted khaki's and penny loafers?
"We Dress You in Business Class"

Thursday, November 5, 2009

My Trip to Peru and Sweater Art - 2010

Always have fun when you travel!

I just returned from Peru where I spent a week working with my sample team on Sweater Art alpaca designs for 2010. For fun, I took everyone to a "Los Kjarkos" concert, which was enjoyable even if you don't speak a word of Aymara!

And for my personal time off, los caballeros de Paso Peruano and the Marinera dancers of Trujillo were a treat. I thought I was going to a SHOW, and it was a show with the horse, rider, the two dancers, myself, and two other tourists. Once everyone got over the shocking difference between expectation and reality, we laughed and had a great time.

Trujillo is great if you enjoy ruins and ritual sacrifice scenes. Obviously there is nothing new in the world, murder, mayhem and tatoos, too. There was a 1700 year old female mummy whose skin showed tatoos of spiders and serpents.

And Hallet Sweater Art has a fantastic collection for 2010. Still shopping for 2009? Take advantage of our 40% off sale. Quantities are very limited.

Wednesday, October 21, 2009

There is a WINNER



CONGRATULATIONS!
ellis.deb@att.net
Please contact me at your earliest convenience with a mailing address so you can receive your beautiful double-sided cashmere scarf.

Tuesday, October 6, 2009

The Color of the Season is RED


If Neiman Marcus says it's so, then maybe we can accept at face value that the color trend for Fall Fashion is RED. The NM website shows items from famous brands in bright lipstick red. They have vests, sweaters, dresses, coats, cuffs, shoes, everything in red.

If you own something in this color, now is the time to use it. For Fall red will be so ubiquitous, consider it a neutral. Red isn't your color? A red accessory, red bag or red shoes will update almost any solid colored ensemble. Even if you are not a slave to fashion, bright red shows you have passion.


We always want to offer our advice and a companion product. This week through 10/14, our beautiful red Kandinsky inspired cashmere sweater is 40% off. Buy this versatile sweater and wear it everywhere!

Friday, October 2, 2009

Sale on Building Blocks for Your Wardrobe




You open your closet door, walk in or give it a slide, and the results are the same. Your same old clothes! Sometimes selecting your outfit is an effort.

But maybe that is because you do not have the building blocks for a successful wardrobe. Certain items are always key and one is the black cashmere sweater. You have one, of course, but maybe it is not current or shows signs of wear. Our black cashmere on sale this weekend for 25% off is sexy and sophisticated. The ribbed bodice and low square neck show your figure without flaunting it. This piece can be dressed up with jewelry or is great with jeans. The narrow sleeves and longer length update this classic sweater.

Another building block for your wardrobe is a signature color. Of course that has to be what looks good on you. But an important color this fall is red. Our just right red cashmere sweater with pointelle diagonals that flatter your shape, is also available this weekend at 25% off.

And don't forget neutrals as important basics. Our textured silver grey cashmere sweater will be a work horse for you.

Review your closet, and edit clothes that do not build around your basics.

Friday, September 25, 2009

Free Double Sided Cashmere Scarf - Drawing Oct. 21

Beautiful for you or for your man. This double sided silver and black cashmere scarf with twisted fringe is great for cold weather. With dimensions 64" including fringe x 12" you can twist and turn it all you like and never run out of warmth. The lusterous brushed finish reflects light.

What do you need to do to aquire this item? You need to subscribe to our blog. If you are already a subscriber, then you are already entered in the drawing.

Sunday, September 20, 2009

How To Transform Your Classic Suits Into Business Casual Work Attire

By definition suits are dressy. And unfortunately there are probably several hanging at the back of your closet that you paid too much for to purge. This article will tell you how to transform your classic suits into acceptable business casual attire that is modern and fun to wear





MIX AND MATCH JACKETS AND SKIRTS: By definition suits are monolithic. When you decide to mix and match jackets and skirts you will double your wardrobe and transform your dated dressy suits into contemporary casual ones.





TRY LEATHER: As long as your leather jacket is not too heavy or too adorned with studs or zippers, it could be a great topper for skirts or pants at work. Your classic skirts or tailored trousers can be dressed down with a leather jacket, but still look business casual.




USE SWEATERS: The classic cashmere "twin set" makes a great business casual suited look. Or try a belted cardigan over a white shirt and dark pants. Make a dress look like a casual suit by wearing it with a contrast cardigan sweater.






Saturday, September 12, 2009

How To Buy Sweaters That Fit - ONLINE

The abundance of “invitation only” on-line timed sales is interesting. Of course everyone is invited, after you give them your e-mail so they can invite you again, because these sites want to sell. And designer merchandise at 70% off? Certainly you are saving, but designer merchandise is so marked up what you are probably getting is fair value. It’s a sign of the times, that clothing for fall is already available at huge discounts.

But will your “incredible deal” fit when it arrives? Most of these sites either will not accept returns, or will only give you store credit. And that means you will have to go through the same process all over again. Of course, you can’t blame them. The buying and returning habits of shoppers jack up the cost of doing business.

Now I can only speak to you about sweaters because that is my business. And with respect to fit, sweaters are a relatively easy item to purchase on line. All you need to do is to take you favorite sweater out of the drawer and measure it.

Measure at 1” below the armhole for the bust and double it. The bust measurement is key to how a sweater fits. Compare other points of measurements, and if they match your favorite, then your online purchase should fit. Keep in mind that your favorite sweater may have stretched and that sweaters are elastic. So if you really like something, you have a tolerance of at least an inch.

All that said, please preview my cashmere sweaters and shop online in the sale section during my timed sale: September 15, 10am - 2pm Pacific Time.

Friday, September 11, 2009

Ready ...Set.....Sweater! SALE TOMORROW



Our timed sales event really is a deal. We are offering sweaters priced right from the start and taking 40% off for 4 hours.
Tuesday, September 15, 10am - 2pm Pacific Time

Quantities are limited so shop now and preview our cashmere. Take a look at our fit guide as all sales are final.

Please share this blog with friends.

Tuesday, September 8, 2009

Guest Blogger at Careerbags.com


Saving you from the boring business bag - the official blog of CareerBags.com
September 08, 2009
Does This Bag Make My Butt Look Big? Laptop Bags That Make You Look Slimmer

I'm thrilled to introduce a guest blogger here on Laptop Bag Lifeline - Marsha Hallet of Hallet Sweater Art!

Marsha is an experienced knitter and successful knitwear designer - and a savvy business woman with an MBA from the Anderson School of Business at UCLA. Sweaters from her previous company, Hallet Handknits, were featured in prominent catalogs such as Talbot's, Bullock & Jones and Paul Stuart and found in department stores like Nordstrom and Neiman Marcus.

Marsha's latest venture,
Hallet Sweater Art, is a line of fabulous cashmere sweaters inspired by 20th century painters Matisse, Mondrian and Kandinsky. They're more than just chic sweaters - the optical illusions created by the shapes and patterns help elongate the body and flatter your figure - just in time for your fall wardrobe!

Since Marsha is an expert in helping women look their slimmest, I asked for her help in figuring out which laptop bags to include in my new section of
Slender Fit Bags at CareerBags.com.

See our next blog for information about specific career bag and sweater pairings that are figure flattering!

Thursday, September 3, 2009

Hallet Sweater Art - AS SEEN ON TV

We are really thrilled that Taryn Scher picked a Hallet Sweater Art from our Fall collection to discuss on her program today about clothes that make you look 5 lbs slimmer. We want our concept of slimming sweaters to go nationwide and certainly 30,000 viewers in the Carolina market is a great start.

Click the red link below to watch the segment. If you put the slider in the middle of the bar you can
start with the conversation about Sweater Art.



http://www.yourcarolina.tv/ycvideo/entry/lose_five_pounds_with_no_dieting/

Friday, August 28, 2009

How to Look Slimmer by Choosing the Right Clothes


Every day we wake up to the challenge of what to wear. Even the style savvy person may experience a moment of doubt. Is the outfit appropriate, is it clean, does it fit, does it make me look slimmer? This article will assist in helping you choose clothes that make you look slimmer.

WEAR CLOTHES THAT FIT: Contrary to the current Chico's ad about the style secret of slimming sweaters, I believe that long, oversized tops and slim pants were overdone in the 80's. Today the first step in a slim look is to wear clothes that are the right size, not too loose and definitely not too tight. Don't be concerned about what the tag says as sizes vary among manufacturers. Buy what fits and be objective about what length flatters your body type.

USE OPTICAL ILLUSION WHEN DRESSING: Use optical illusion tricks to look slimmer. A-line shapes are great as well as contrast sleeves and color blocking. The black sleeves against the white body are slimming because they frame the white area making it look smaller. The black graphic camouflages will camouflage the chest area.

USE V NECKS, LONG PANTS, MONOCHROMATIC COLORS, VERTICAL LINES: A neckline where you can use jewelry will distract the eye from your midsection. Longer pants will accentuate your leg length and make you look taller and slimmer. Monochromatic colors are great as well as north/south accessories with vertical lines.

Monday, August 24, 2009

Brand Yourself with Color for a Job Interview

In today's job market you need an edge over your competition that is more than just a great resume. You literally want to be "picked" like a product from a shelf . So take hints from product branding and apply them to yourself. The easiest way to do this is to brand yourself with color.

From your resume to your interview outfit, pick a color that defines you and use it as part of your brand. The idea is to use a power color, for example red. However your brand color should both flatter you and be appropriate for your industry. Other good colors are navy, dark green and black.

Pick a symbol in your color that you can use on your correspondence. A red dot, a red square, etc next to your contact details is sufficient. You don't need to hire a branding firm, any geometric recognizable symbol will do. The simpler the better. All follow up or confirming e-mails prior to your actual interview should carry through with this symbol or brand. Use it as part of your signature.

Research the company dress code by calling HR or visiting the site. When you arrive at the interview, make your brand color part of your interview outfit. If you think a red power suit is appropriate then wear it. Or it can be a red cashmere sweater, red career bag, red glasses, red scarf, red shoes, etc. If you choose red, use it conservatively.

Follow through with your business cards. If red is your brand color, then your business cards need to show that. If you are seeking a position with an ad agency, maybe your entire card can be red. If it's a law firm job you are after, possibly just your name would be red or you would choose a burgundy instead.


A personal color will brand you if you use the color consistently. Make sure that you wear the color at all subsquent interviews with the prospective employer and if you get the job continue using the color with your clothing an accessories.

Sunday, August 23, 2009

How to Dress Like You're the First Lady - Shorts Gate

How to dress like the First Lady has become a topic of conversation since Michelle Obama at 45 became the youngest First Lady since Jackie Kennedy who was 31. Both women have been talked about as icons of style. Times have changed and so has fashion, but from my perspective, elegant and understated are what becomes a First Lady.

DO NOT WEAR SHORTS: Good legs are a matter of opinion and not withstanding that judgment call, the legs of the First Lady should not be seen above the knee. Call me old-fashioned, but is a swimsuit photo next? Isn't there a protocol person on staff at the White House that could suggest summer dresses and skirts are what becomes a First Lady?

HIRE AN IMAGE CONSULTANT: I don't mind a few of my tax dollars going towards an image consultant for Michelle Obama. The constant press about what she wears takes away from her actions which are more newsworthy and notable. Should we really be discussing the First Lady's arms and legs?

DRESS UP: When you are the wife of the President of the United States, I think you need to dress up, and not in J. Crew. You need to look as perfectly groomed as possible all of the time. Your job is 24/7 and image is an important part of it. You are not like the rest of us any more.

Photo Credit: Mandel Ngan / AFP / Getty Images

Friday, August 21, 2009

Hallet Sweater Art Store Opens Saturday

Please come in and share the excitement!

Our online store is stocked with new arrivals. If you are an executive woman searching for a unique item to wear to work, you will find it here.

Look polished, professional and powerful in a cashmere sweater. Enjoy the slimming effects of our art inspired designs.

Saturday, August 15, 2009

How to Dress Like You're the Boss

You’re the boss so you need to look the part. Your clothes should express your position. The days of demure are done. You want to project a powerful image. How you do that depends on your profession, but here are some tips to set you apart from your staff.

DRESS LIKE YOU ARE THE BOSS: You should dress better than your staff. You make more money and your clothes should reflect that. Wear natural fibers like cashmere, silk, and linen and invest in good leather shoes and career bags. A business suit is an easy way to dress for work, but you do not have to clone the dark suits of your male counterparts. Your image should be that of a polished and professional woman.

WEAR CLOTHING THAT IS AGE APPROPRIATE: As a female executive you may be older than your staff. Wear what is appropriate for your age group and avoid adopting younger trends. You do not want to look like one of the gang.

ESTABLISH YOUR PERSONAL BRAND: Be conservative and creative in establishing your personal brand and dress according to the standards of your profession. Acquire your "look" and stay with it on the job. Whether you prefer monochromatic outfits, power sweaters, jackets or dresses, be consistent. Do not keep changing your hair style or hair color. Keep your nail color neutral for work.

USE ACCENTS: An accent can become part of your personal brand. Maybe silk scarves are your trademark, or a red briefcase or career bag. Maybe it is your glasses. Think of a signature accessory that you can use or wear daily.

CHOOSE BUSINESS COLORS: Choose colors that flatter you. If you can, take advantage of strong business colors like dark reds, navy and burgundy. Leave the black and grey to the men. Stay away from pastel colors like pinks, lavenders, and light blues.

CHOOSE TAILORED CLOTHING: Tailored clothing is more powerful than either trendy or feminine styles. Oversized clothing, ruffles, short hemlines and low necklines do not project an image of power

ALWAYS LOOK WELL GROOMED: As the boss, your personal appearance should always be maintained at the highest level. You cannot look like you are having a bad day. Your hair should be neat, make-up fresh, and you should make sure your shoes are polished and your clothes pressed. Be prepared by keeping your work attire for work.

REMEMBER IMAGE COUNTS: Your abilities and performance are why you have your position as the boss. If you want the next job on the career ladder, take the time to work on your appearance and professional demeanor as another skill set.

Thursday, August 13, 2009

The Classic Little Black Dress Optical Illusion Statement

The little black dress is the iconic optical illusion statement. Dark, monochromatic, of course you look thin in it. Just think, you normally wear a black cocktail dress in low lights. You are dressed in camouflage!

But thankfully, fashion is not war. We want to be seen, just in a way that flatters us. Monochromatic looks are great, but they don’t have to be black. It’s still summer so wear a color that looks good on you.

Don’t be afraid of white, you will feel cooler in white. Reduce the solid impression of one color by using different textures in that color.

Highlight your best features with well placed accessories that focus the eye where you want it to go. If you have a great cleavage use colored jewelry, great ankles try a contrasting shoe. Clothes are all about how you wear them. Make sure they fit and then walk out into the summer sunshine!
When fall arrives look for our optically slimming cashmere sweaters.

Sunday, August 9, 2009

How To Dress for Your Body Type - The Athletic Figure

OK so maybe you are not athletic. But you do have a straight up and down shape. Your shoulders and hip measurements are the same and your waist is only slightly less. The new characterization of your type is the H.

Urban lore suggests that high powered jobs
have caused your body to react with androgens making you physically stronger, but less curvy. It's hard to believe that about Kate Moss...

But whatever the reason, yours is a model shape and great to dress. Of course you will want to wear fitted clothes, but what you need to do is to add the illusion of curve where you need it.

YOUR CHEST AND TORSO: The addition of curves may start with a padded bra. Choose tops that emphasize the bust you have created, and draw attention to your shape. V necks and cowl necks are good to broaden your upper body and create waist definition. Short fitted jackets, or jackets with peplums will work for you. Blouses with ruffles, bows, gathers, and pockets at the bustline will add chest dimension. If age appropriate, you may want to use empire styles and halter tops. Patterned tops will add feminity and softness.

YOUR WAIST: Add wide belts to create your waistline. To delineate it more, wear tops and bottoms in contrasting colors. Use full skirts and pants that flare to add proportion. Look for garments that have well placed horizontal lines.

LEGS AND TROUSER CHOICES: Show off your great legs in skirts and dresses. Balance your top and trouser choices by wearing fitted tops with flared leg bottoms. Pants that hit below the waist may look best on you, but experiment with higher waisted pants with belts and skinny pants that highlight your curves.

COLOR, FABRICS, DETAILS: You can wear color and prints so use them to your advantage. Complement your skin and hair. Avoid black as it will make you look too slender and undefined. Fabric with texture and shine will add dimension to your shape. If you can find them, look for skirts and dresses with banded hems in darker colors. These will make your waist look smaller. Choose princess lines that add curves.

Friday, August 7, 2009

What is Business Casual?



There has been much discussion about work attire, specifically what defines business casual. The words themselves are an oxmoron. How casual can you be at work? Not, too casual. The word is not to be taken literally.

Certainly what you wear to work is determined by your own work environment. You have to act as a member of your work team. And while you may not be required to wear a uniform, there is a dress code. In smaller companies it may be implied, but you can certainly observe it by watching other sucessful women where you work. If in doubt, consult your HR department.

Simply stated, your business casual work wardrobe should be just that. Clothing that is reserved for work. If you keep this in mind, your work attire will always be clean, pressed and ready to wear, and you will always be appropriately attired for the challenges of your day.






Thursday, August 6, 2009

How To Dress Your Body Type - The Hour Glass Figure

Marilyn Monroe in the 1955 movie "The Seven Year Itch" is one of the most iconic images for woman with the hour glass figures. This body type is one of the most interesting. Its popularity has waxed and waned. Remember Scarlett O'Hara being pulled into her corset? Or Rita Hayworth and Sophia Loren?
Today we have Beyonce and Kate Winslet.

Folklore suggests that this body type had an evolutionary advantage. Women with
36-24-36 measurements supposedly have greater fertility and their wider hips suggest a body built for child birth.

If you've got it, you might as well flaunt it. My fashion tips for dressing your classic, sexy body type are:

WEAR FITTED CLOTHES: Fitted clothes that define your curves are most desirable. Bias cuts are made for your figure. Suits with short shaped jackets and narrow pencil skirts are also good choices. Dresses in solid colors, or tops and bottoms in the same color, look best on your body type. Try to find tailored shirts with V necks and use chunky jewelry. Look for high waisted trousers and jeans with flared legs.

WEAR BELTS: Highlight your small waist with narrow belts, just don't use the tightest notch.

REMEMBER PROPORTION: The single problem the curvy woman has is possibly looking "too curvy" for today's idealized type which is more athletic. That is for every woman to decide for herself. A few optical illusion tricks applied to dressing will make your figure appear more elongated and balanced:
  • Try to use monochromatic looks.
  • If you are busty, balance your chest with flared or boot cut slacks and biased cut skirts.
  • Move the eye away from your waist with V neck tops and jewelry at the neck.
  • Do not use wide belts.
  • Wear clothes that fit and stay away from adornments that add volume like ruffles, bows, large sleeves, etc.

Tips for Effective, Fearless Networking


First impressions count and are difficult to change. Based on my appearance, in less than 7 seconds, you have decided whether or not you want to have anything to do with me.

In the Grasslands of Inner Mongolia, I am a princess treated with great respect. Anywhere else..... you get my point. Unfortunately it’s human nature to make snap judgements based on first impressions.

In business networking, a professional appearance affects whether a women will be taken seriously. There are no second chances. On the line are finding job opportunities to increase your responsibilities and lead to promotions and raises.

This article will give you tips on how to manage your first impression to your advantage.

DO NOT UNDERDRESS: At business casual networking events you want to stress the business aspect of your attire. Dress up, not down, wear comfortable shoes and carry a handbag that does not interfere with easily extending your hand. Wear an oufit you know you look good in so you can smile and project a confident image.

BE PREPARED WITH CONVERSATION: Have something prepared to say about yourself that is succinct and states what you do and why you are attending the event. Know what is going on in your community and the world so you can small talk and sound informed. If there is someone at the event you want to talk to, do a little research about them beforehand. Be a good listener.

AVOID DISTRACTIONS: Remember why you are attending the networking event and do not hide behind the food and drink, or eat and drink too much because it is free. Do not get stuck in conversations that do not forward your personal networking agenda. Do not chew gum. Turn off your cell phone.

BRING BUSINESS CARDS: It's amazing how people can either forget to bring business cards, or run out of them at a networking event. Make sure you have plenty of current cards with you. Generic business cards on cheap stock should be replaced with cards that reflect the impression you want to leave behind.

Tuesday, August 4, 2009

How To Dress for Your Body Type - The Pear






This is the second in a series of articles where we make fashion suggestions for different body types based on using optical illusion garments. Our first article was about the apple shaped woman. In this article we want to talk about the clothing choices that work for the pear shaped woman. This woman generally has hips that are wider than her shoulders.

Our list is not exhaustive but is meant as a guideline. The take away for the pear shaped woman is to emphasize the slimmer areas of her body and move the eye away from the hips.


CHOOSE FITTED TOPS WITH SHOULDER EMPHASIS: To balance your body shape, you want to create proportionality. Tops that broaden your shoulders with a horizontal line, boat necks, or colored yokes are good choices. Emphasize your positive attributes by wearing shaped tops and sweaters in bright colors and prints that attract the eye upward away from the hips. Remember, shaped is not tight. Tight tops will make your hip area look larger. Tops are best when they fall below the waist. Tops with dark panels at the sides are something to look for.


CHOOSE DARKER BOTTOMS: A-line skirts are perfect for your shape as well as low rise trousers with straight or boot cut legs. Skinny jeans and tapered legs will emphasize your hips. Stay away from side pockets and side zippers.

Saturday, August 1, 2009

How To Dress for Your Body Shape - The Apple












Clothing is costume. We want to wear clothes that accentuate our best features and minimize our flaws.

It is all about optical illusion. The first step in this visual deception is to know our body type. Although much has been written about our various body shapes, and they have been given many names, the easiest classification for women is the one that compares us to apples and pears, hourglasses, and boys. Then because there are petite and tall women out there, too, you can understand why there are so many choices available at the store.

We are going to make optically illusion fashion suggestions in a series of articles. In this article we want to talk about the choices that work for the apple figured woman who carries her weight around her waist. Our list is not exhaustive but is meant as a guideline. The take away is to emphasize the slimmer areas of your body and move the eye away from your waistline.

Choose Monochromatic Clothing: Solid dark colors make you look smaller.

Choose V necks: V necks are slimming because they force the eye up away from the chest. Exposing too much cleavage brings the eye down towards the center of the body, the area the apple-shaped woman wants to hide.

Choose chunky jewelry: High neck statements focus the eye away from your mid-section.

Choose narrow pants and narrow skirts: You will look taller and thinner if you keep the proportions of your clothing correct for your body type. To add verticality, hem your pants and skirts as long as fashionably possible to accentuate your leg length. To keep the tummy flat, purchase bottoms that have side zippers.

Choose vertical lines: Closely spaced vertical lines lengthen the torso. Keep this in mind when choosing accessories. Don't ruin your vertical line or monochromatic outfit with a chunky rectangular bag.

Choose A-Line Tops: If you do not have a waist, the best way to disguise it is with A-line shapes that are tighter at the bust and flare away from the body at the waistline.

Stay away from: Double breasted jackets, ruffles, full skirts, belts at the waist, large overall prints, shiny fabrics and fabrics with texture.

Thursday, July 30, 2009

What Is Business Casual and How is a Woman to Wear It?


Everyone is talking about work attire, especially business casual. No wonder when the words themselves are an oxymoron. Here you will learn what business casual means and how you can dress accordingly. In an environment where jobs are on the line, what you wear to work has become more important than ever.

DRESS LIKE YOU ARE A MEMBER OF A TEAM. What to wear to work is determined by your work environment. As many employees work in teams, you have to dress as a member of that team. There is always an implied dress code. If you are unsure, observe other successful women where you work, or consult your HR department to understand what is required.

REALIZE THAT "CASUAL" SHOULD NOT BE TAKEN LITERALLY. Your personal level of comfort should not be offensive to your co-workers. Clothes and shoes should be clean, well-maintained and not revealing. Undergarment straps/colors should be hidden.

WEAR CLOTHES THAT FIT. A tailored fit is always appropriate for business. Clothing that is too tight, too loose, too short, too revealing, or has too many layers, ruffles, edges or adornments is not appropriate.


KEEP ACCESSORIES NEUTRAL Closed toe shoes you can walk in, handbags not suitcases, and jewelry that doesn't jangle are all appropriate. Make-up should be natural and perfume left for evening.

ALWAYS ASK YOURSELF "WHERE CAN I WEAR THIS OUTFIT". If you think you can wear it to the beach, a barbecue, or a club, you cannot wear it to work.

SIMPLY STATED YOUR BUSINESS WARDROBE SHOULD BE JUST THAT, CLOTHING THAT IS RESERVED FOR WORK. Always be ready to meet the boss, an important client, or promote your career by dressing appropriately every day.

How to Look Like You Lost 5lbs by Wearing Slimming Clothes


We all want to look thinner faster. And although diet and exercise is the way to go, it is a slow process. So in the interim, what’s a woman to do?

BUY A BODY SHAPER: There are many great shapers out there to diminish your flab and make it go somewhere else. If where your body fat goes is not obvious, you are in luck. And, if you don’t mind getting in and out of one of these iron maiden “garments” you can look 5lbs thinner in your clothes when you wear one.


WEAR DARK COLORS: Dark colors make you appear smaller. That’s why the “little” black dress is a classic. Will wearing black make you look 5lbs thinner? It depends on your body type and the specific dress.

WEAR CLOTHES THAT CREATE OPTICAL ILLUSIONS: When what you see does not match objective reality, what is created is an optical illusion. Cashmere tops by Sweater Art are optical illusion garments that may make you look like you lost 5lbs. Clothes with color blocking, particularly darker colors at the sides of the garment, will make you look thinner. Clothes with diagonal lines which angle towards the middle of the body are also good choices


TIPS:
1. Shop your closet and try to achieve slimming effects by pairing dark and light colors.
2. Shop stores with a focused desire to find clothes that make you look thin.
3. Shop with a true friend who will kindly tell you what she sees.
4. Starting August 30, shop the Sweater Art online store.

Saturday, July 25, 2009

Slimming Sweaters - Colorful Illusions

What makes you look slim? First and foremost, it's clothes that fit you. Bulky, voluminous garments do harm adding to your figure. But that doesn't mean that what you wear should be tight. Both fitted and A-line shapes can have a tailored, business casual appearance.

Our "Zelda" alpaca cardigan is slimming because the use of a darker color at the sides makes the silhouette look narrower. Use colorful illusions like this to mix and match pieces from your own wardrobe. Or contact us to buy the "Zelda" cardigan.

Remember: "We Dress You in Business Class"

Friday, July 17, 2009

Slimming Sweaters - Optical Illusion Tricks


Optical illusion is all about perceiving visually something that is different from objective reality.

Playing tricks on the eye is something you already do. Applying makeup is an easy to understand example of using color optically to create highlights and shadows to sculpt your cheekbones, or deepen your eyes.

With clothing, darker colors make a women look thinner hence the "little black dress" is classic.

The concept gets more interesting when lines are used to create shape. The inward angles of the lines on the the sweater at the left narrow the body.


We Dress You in Business Class

Monday, July 13, 2009

Slimming Sweaters - The Optical Illusion Garment


Sweater Art is a line of intarsia knit alpaca and cashmere sweaters for the executive woman. We use design and color to fool the eye and camouflage the body. Color theory and graphics help us accentuate the positive through optical illusion. Our sweater shapes show the figure to its advantage. We believe our ideas are "creative solutions" for women 45+ who want to project a powerful corporate image.

We Dress You in Business Class




Sunday, July 12, 2009

Work Attire - Sweaters in the Summer


Feel the heat? Work attire during the summer months is often a challenge. We don't go there.

At Hallet Sweater Art we want to suggest that summer is a good opportunity to clean and store your luxury fiber sweaters so they will be fresh when fall arrives.

Pillow cases are great storage bags as they allow air to circulate and act as a barrier to moth larvae. If you want to use plastic bags, place a piece of tissue paper in the sweater fold to absorb any ambient moisture.